How to write an effective rental listing in Belgium. Structure, mandatory information, writing tips and mistakes to avoid.
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How to structure a rental listing
A well-written listing attracts quality tenants and reduces vacancy. The best listings follow a clear structure: headline, description, key details, photos and contact information.
The headline should include: property type, number of bedrooms, neighbourhood and key selling point. Keep it under 80 characters.
The description should be factual and specific. Avoid vague adjectives and focus on measurable features: floor area, number of rooms, proximity to transport, EPC score, included amenities.
Essential content
Every listing must include:
| Element | Required | Example |
|---|
| Property type | Yes | 2-bedroom apartment |
| Floor area | Yes | 75 sqm |
| Number of rooms | Yes | 2 bedrooms, 1 bathroom |
| Rent amount | Yes | EUR 900/month |
| Charges | Yes | EUR 150/month provisions |
| EPC score | Mandatory | C (125 kWh/sqm) |
| Availability date | Yes | 1 September 2026 |
| Heating type | Yes | Gas central heating |
| Outdoor space | If applicable | 8 sqm terrace |
| Parking | If applicable | Underground parking included |
Mention the neighbourhood advantages: transport (metro line, bus stops), shops, schools, parks. These details attract the right tenant profile.
Photos make the difference
Properties with professional photos receive 3x more enquiries. See our guide on photographing a property for tips.
Minimum photos needed: living room, kitchen, each bedroom, bathroom, exterior/building facade. Add a floor plan if available.
Legal requirements
Belgian law requires the following in every rental listing:
- EPC score and consumption (kWh/sqm per year)
- Rent amount (not just “rent on request”)
- Charges (type: provisions or flat-rate)
Omitting the EPC score can result in fines of EUR 250 to 25,000 depending on the region. See our EPC guide.
Publishing and tracking responses
Publish on the major Belgian portals (Immoweb, Zimmo) and social media. Track enquiry volume: more than 10 in the first week means the rent is well-priced. Fewer than 5 suggests adjustments are needed.
A rental management software helps track enquiries, schedule viewings and manage the entire letting process from listing to lease signing.
